When ChatGPT first launched, we were all amazed at how much it could generate in mere seconds.
Soon after, the internet was flooded with tips on how to use AI to create marketing content—copywriting, social media posts, emails—everything done in seconds.
Naturally, many of us jumped into the mindset of “more is better.”
With AI removing previous limitations, creating more content seemed like the obvious next step.
But after a few years of watching, using, and evaluating this new AI-fueled marketing world, I’ve come back to the core question:
Is more really better?
Here are my reflections and why I believe “less is more” is becoming more powerful than ever—especially in marketing.
1. Shorter Attention Spans Demand Shorter Content
The explosion of TikTok and short-form video proves it: people now crave quick, bite-sized content that delivers instant gratification.
Today, if your video—or any content—doesn’t hook someone in the first second, they’re already scrolling away. Brutal but true.
This shift is forcing brands and creators to focus on quantity and immediacy—not long-form storytelling.
Yes, the “quality vs. quantity” debate still matters. But right now, volume = visibility.
- The first second of your video
- The first sentence of your copy
- The headline in your design
- The hero message on your site
All of these are make-or-break moments. Users don’t read or watch more unless the start grabs them instantly.
2. Use AI to Sharpen Your Message, Not Overload It
You’ve probably heard the phrase: “If you’re marketing to everyone, you’re marketing to no one.”
AI helps you move from shotgun to sniper targeting. Think:
- Personalized email copy
- Micro-targeted ad variations
- Audience-specific landing pages
And with AI agents or templates, you can now scale personalization faster than ever.
But don’t use AI just to flood content. Use it to make your message more precise—shorter, smarter, sharper.
3. People Want Quick Wins, Not Long Explanations
Let’s be honest—how often do you read a long-form blog post when a 30-second TikTok explains it better?
This is why I created 50 short videos (15 seconds each) promoting premium domains—all within 7 days.
Why? Because even 15 seconds is a luxury now.
Forget lengthy intros. Drop the heavy paragraphs. Say what matters, right now.
Ask yourself:
Is my message making life easier or more confusing for my audience?
4. Memes Prove That Less Can Be Powerful
Memes are the ultimate “less is more” marketing tool.
- One image.
- One line of text.
- Maximum impact.
Sometimes, a low-budget meme from your intern outperforms a polished campaign crafted by a full agency team. You’ve probably seen it happen.
Why? Because memes are:
- Emotionally relatable
- Instantly shareable
- Tied to trending moments
They combine simplicity + context = engagement gold.
5. Minimalism Creates Maximum Emotional Impact
Think about top brands like Apple, Nike or IKEA. Their marketing is clean, bold, and minimal.
They don’t try to tell you everything—they just tell you what matters most.
Overloading your design, text, or layout is like shouting in a noisy room. People tune out.
Instead, ask:
this content spark an emotional connection?
That’s the key to content that sticks, not just scrolls past.
Final Thoughts
Marie Kondo asked: “Does it spark joy?”
In marketing, I’ll ask: “Does it spark action?”
AI enables you to create more. But that doesn’t mean you should create more.
Simplicity is clarity. Clarity is power. In today’s noisy digital world, less is more—when done right.